{CAMPAIGNS} LOEWE, EXPERIENTIAL CAMPAIGN, 2026An experiential campaign translating the brands visual motifs into physical installations SHOCKOE ATELIER, BRAND REFRESH, 2026A brand refresh exploring an alternative logo and a social campaign PURCHASEWAR, ARTIST BRANDING, 2026A brand direction defining a distinct visual language and digital aesthetic AMERICAN EAGLE, SOCIAL POSTS, 2025Shifting away from celebrity-centric advertising toward lifestyle narrative